Strategic road mapping your digital growth to get focused results.

Are you looking to grow your online business?

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We look to create a sustainable digital strategy that will direct the development of online activity in the short, medium and long term. This strategy will deliver against set objectives and identify suitable metrics to gauge performance going forward. A well-formulated marketing plan has the power to maximise sales, increase revenue and turnover.

We help you connecting with fans, growing brand awareness and getting valuable feedback from those who drive your business forward in several steps of our process carefully designed for our clients.


Business Analysis

The process of identifying needs and determining solutions to business problems is at the heart of our ongoing post release strategy . We work with you to make sure that strategic planning and measured analysis is an ongoing process - it doesn't simply stop once the application or website is delivered. It takes planning and review to make sure that goals and objectives are being met - we can help in achieving this.

Lead Generation Development

Armour is a Platinum Partner of Lead Forensics. Lead Forensics provides the market-leading tool for B2B lead generation, created with first-hand experience of the challenges faced by B2B Sales and Marketing teams.  Most businesses are making significant investments in website development and strategies to generate traffic, but research shows that 98% of website visitors never enquire, Lead Forensics can improve ROI from online marketing activity by uncovering additional sales opportunities from your website and offering detailed profile information to target prospects more effectively.
The Lead Forensics solution gives you the anonymous visitors’ business name, address, phone number, industry, turnover and employee numbers, as well as the pages viewed on your website.

UX/UI Evaluation

Reviewing the User Experience and User Interface Design on an ongoing basis is the optimum way of ensuring a product is successful.  We review how users engage with your website or web application, monitoring common UX issues and pitfalls.  We create user personas to understand common functionally undertaken by specific users and then suggest  appropiate product optimisation.

Data and Analysis

With so many tools available to capture user data within your system, it is often difficult to measure or analyse this data in a cohesive way. Managing and understanding your user data is crucial to achieving your goals and objectives. We can aid the process through our expertise in data analysis.

Search Engine Optimisation (SEO)

Search engine optimisation is an essential part of web development. Every website we develop is optimised to increase each site’s visibility in search engine results. To do this each site is structured in a way that enables search engines to easily identify important content and generate URLs that are both user and search engine friendly. We also ensure that search engines direct users to the correct version of the site for the device being used. We use tools such as Google Webmaster Tools and Google Analytics to help in the SEO process.

Website Security

We know that confidentiality is of the utmost importance to every client which is why secure design is a vital part of our web development process. Website security can be threatened by a wide range of attacks such as SQL injection, cross-site scripting and denial of service. Identification of potential threats and vulnerabilites is an important step in the process of building a secure website. Security features are implemented at every layer of the website. All users logging into a site are authenticated and careful distribution of access privileges makes sure that only authorised users gain access. To maintain the integrity of the data passed through the system, all input is validated and encrypted before being sent to the server. Our websites are designed to guarantee security without infringing upon user experience for legitimate users.

Social Media Marketing

We have a well-defined, market-tested process for working with clients on very successful social strategies. We work alone or collaboratively with your in-house social media team to develop an overarching strategic direction and measurement plan up front. Then, we’re here to support you for the long haul, helping you apply and stay accountable to that strategy in an ever-changing space. After building a solid community strategy, we give great attention in the brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences. Crises rarely begin as a result of your social media efforts, but you can bet nearly every crisis your brand might experience will show up in some way on the social web. We have years of experience handling escalations and crisis communications in social media for some of the biggest brands in the world—brands with a lot of eyes watching their every move. Strategically smart targeting paired with real-time optimization results in ads that resonate with the community and exceed goals. For many brands, using our approach, which combines quality content creation, community management and efficient paid media, has dramatically cut cost per engagement and increased share of voice, channel growth and engagement.