UX Design

Understanding your users is a crucial step in building great user experience

Good usability leads to a whole lot of positive things. Fundamentally, it converts users to customers. The positive user experience of visiting a website or application is something that draws a user back for repeat visits. Everything that defines this user experience – from layout to flow of information – combines to provide your users with an overall impression of your brand or business.

Creating that ease of use and positive user experience is something that we take time and care in crafting and providing.

We provide a range of UX/UI design services to third party development teams.

User-Centred Design (UCD)

User-Centred Design (UCD) is the overseeing design approach that applies to all stages of the UX/UI process.  It effectively drives the design process based on the needs, wants, and limitations of the end users of a product.  We like to invest time at the start of a project interviewing a range of different users.


We use design to solve problems faced by users.


We then validate the process by testing the designs at different stages of the process and adjust the designs accordingly.  Our goal is always to design the product to be understood intuitively by first-time users.

UX Design – Building Quality User Experience

Planning the User Experience (UX) is a complicated task requiring a senior UX designer to really get inside the system, understanding the goals and deliver meaningful and relevant user experiences.

think through all levels of interactivity


Our senior UX Designer analyses how current users interact with existing solutions and documents their processes. We find out what their frustrations are and gather their input.  We then create user personas and user profiles.  We utilise these findings to plan a UX design that incorporates the client brief, system requirements and user experience feedback. Thanks to our experience of application design we understand the process well and also offer UX Design consultancy services to third party software developers. Our UX experience gives us considerable leverage in developing high quality applications in all of our in-house builds.

User Interface (UI) Design

User Interface Design (UI Design), the science of structuring a web page or application screen, is based on the premise of ease of use. Understanding your end user market is key in creating user interfaces that engage and inspire people. From websites to applications, users need to feel secure and comfortable with the system they are using. We like to work from a blank canvas and


bring your ideas to life in a way that people enjoy!


Armour has created award winning UI designs for numerous projects. We are typically involved in the production of white label projects for large multinationals and work under non disclosure agreements – so unfortunately we can not display all our work within our public portfolio. If you’re looking to speak to our senior UI designer, you can contact us here. We’d love to hear from you!

UX/UI Design Evaluation & Analytics

This happens during the launch phase where we continue to refine the users experience for the products we have delivered. This involves User Testing to see how users interact with the product and where they find potential difficulties and UX UI Design issues. We use Heat maps and Scroll Maps to follow the user flow. We then review the data


to continually optimise and enhance the product.


The use of Web Analytics and forms gather important data that the UX team use for ongoing strategic plans for future revisions.

Graphical User Interface (GUI) Design

We have a wealth of experience in creating GUI interfaces for industrial machines and touch screen technology.


Armour’s GUI Designers have been involved in an array of projects,


producing manufacturing systems with real-time data display such as production of point of sale touch screen kiosks, in-cab truck driver communication and work flow tools. We have also been involved in the production of real-time data displays of Internet Service Providers (ISP). Typically, GUI projects require the design team to work with developers, electrical engineers, information architects and product designers.

How we approach UX/UI Design

Our UX/UI Design process includes a selection of the following...

User analytics

Journeys & scenarios

Persona development

Sketches & wireframes

Development prototypes

User testing

Heat & scroll mapping

Form & web analytics


Our uncompromising standards of quality and unique approach to our clients and their ideas has brought a lot of recognition to our work.
In last 7 years we have won some of the most prestigious Awards and got appreciation from many top agencies.


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web award winners