Digital Strategy

Strategic road mapping your digital growth to get focused results

We look to create a sustainable digital strategy that will direct the development of online activity in the short, medium and long term.

This strategy will deliver against set objectives and identify suitable metrics to gauge performance going forward.

A well-formulated marketing plan has the power to maximise sales, increase revenue and turnover.

We help you in connecting with fans, growing brand awareness and getting valuable feedback from those who drive your business forward. This is achieved in several steps of our process, which is carefully designed for our clients.

Business analysis

 

The process of identifying needs, and determining solutions to business problems, is at the heart of our ongoing post release strategy.

 

We work with you

 

to make sure that strategic planning and measured analysis is an ongoing process – it doesn’t simply stop once the application or website is delivered. It takes planning and review to make sure that goals and objectives are being met – we can help in achieving this.

Lead generation development

 

It is always important to understand which of your marketing channels are driving the greatest number of companies to your website, and then use these leads to increase your conversions.

 

Analytics tools, designed to show the identity behind the data

 

can be used to analyse and obtain relevant information. All of this data is supplied to us in real-time. We can find out the company name of visitors to your site, their business contact details, what pages they viewed and for how long. With these powerful tools, we can help to improve the performance of your business and achieve its highest possible return on investment.

UX/UI evaluation

 

Reviewing the User Experience and User Interface Design on an ongoing basis is the optimum way of ensuring a product is successful.

 

We analyse how users engage with your website or web application,

 

monitoring common UX issues and pitfalls. We carry out user testing to understand common tasks undertaken by specific users, and then suggest appropriate product optimisation.

Data and analysis

 

With so many tools available to capture user data within your system, it is often difficult to measure or analyse this data in a cohesive way.

 

Managing and understanding your user data is crucial

 

to achieving your goals and objectives. We can aid the process through our expertise in data analysis.

Search engine optimisation (SEO)

 

Search engine optimisation is an essential part of web development. Every website we develop is optimised to increase each sites visibility in search engine results.

 

We structure all of our websites in a way that enable search engines to easily find important content,

 

and that the URLs generated are both user and search engine friendly. We also ensure that search engines direct users to the correct version of the site depending on the device being used.

We use tools such as Google Webmaster Tools and Google Analytics, among others, to help in the SEO process.

Website security

 

We know that confidentiality is of the utmost importance to every client, which is why secure design is a vital part of our web development process. Website security can be threatened by a wide range of attacks such as SQL injection, cross-site scripting and denial of service. Identification of potential threats and vulnerabilities is an important step in the process of building a secure website

 

Security features are implemented at every layer of the website.

 

All users logging into a site are authenticated, and careful distribution of access privileges makes sure that only authorised users gain access.

Our websites are designed to guarantee security without infringing upon user experience for legitimate users.

galway social media marketing

Social media marketing

 

We have a well-defined, market-tested process for working with clients on very successful social strategies. We work alone, or collaboratively with your in-house social media team, to develop an overarching strategic direction and measurement plan up front. Then, we’re here to support you for the long haul,

 

We help you to apply and stay accountable to that strategy in an ever-changing space.

 

After building a solid community strategy, we give great attention in the brand’s channels to engage potential and current customers. Crises rarely begin as a result of your social media efforts, but you can bet nearly every crisis your brand might experience will show up in some way on the social web.

We have years of experience handling escalations and crisis communications in social media for some of the biggest brands in the world. Our approach, which combines quality content creation, community management and efficient paid media, has dramatically cut cost per engagement and increased share of voice, channel growth and engagement for many brands.

Awards

Our uncompromising standards of quality and unique approach to our clients and their ideas has brought a lot of recognition to our work.
In last 7 years we have won some of the most prestigious Awards and got appreciation from many top agencies.

 

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web award winners