The new

A new digital presence for Ireland's most iconic horse racing festival

From the front-end perspective, translating the real-life experiences of visiting Races into the website, while keeping in mind user needs, was of the utmost importance.

Galway Races management wanted Armour to refresh their outdated website right before Races Festival in 2017.

By choosing a layout that perfectly blends rich visuals together with functional descriptions, we bring users closer to one of the most iconic horse racing festivals.

A short video background is used on the homepage, showing snippets of the assorted range of attractions, services and types of race-goers, while enabling visitors to book tickets at all times through a visible but non-intrusive call-to-action button.