Re-marketing can increase your sales and guide how to use it

See how dynamic remarketing can increase your online sales and how to create first campaign.


In average, as you may know, most people will leave your online shop without converting. As you may also know, remarketing gives you the opportunity to convert those past visitors after everything else fails. Your best chance to make a conversion and acquire a new customer, is to have the right product in the right format for the user.


Dynamic remarketing, as probably the most effective solution for this matter, will most certainly provide your users the right ads with the right products at the right time. Previous experience with using dynamic remarketing shows a severe increase in conversion rates, followed by much lower CPA than traditional remarketing approach. Why is that so? Because the user had already shown interest for the product, and he’s more likely to make a purchase, and you’ll get your clicks sooner, with average CTR up to 5 times bigger than usual.


There are a few steps that needs to be done before you start your first dynamic campaign. We’re going to walk you through them and let you know what you can expect.


First thing you need to do is to create your dynamic feed with the specific information about your products or service. This feed contains all of the information about your products, like name, price, product description, unique product ID, product category etc. This data feed supplies the AdWords system with the correct information to populate into any given ad. We strongly suggest that you maintain an updated list of your products or services with all product details.



The next step is tagging your website. This tag must be placed across all pages on your website. Dynamic remarketing tag must contain custom parameters which are used to identify specific product that a user has viewed on the website. Depending on your business type, you may use several types of dynamic custom parameters (education, retail, travel, custom etc.), so select the one most appropriate for your needs.


When everything above is set, you can start setting up your campaign. First thing you need to do is to make sure that the campaign has been set to use dynamic ads, getting all the information it needs from your feed. Check the box and select the matching feed type from the drop-down menu.



After setting up the rest of the campaign, finally, you can create your dynamic ads (text or image ads) by using one of the templates from the Google Adwords Ad Gallery. Your Dynamic Remarketing should now start delivering through the Google Display Network and help increase your online sales.


Did you ever heard or tried this converting method for your business? What do you think of it? Let us know on our Facebook or Twitter Page.