Kylemore Abbey and Victorian Walled Garden, an iconic visitor attraction in Connemara, approached us to redesign and build a new website and online shop. They wanted to inform and entice potential visitors to the diversity of Kylemore Abbey, which includes the Abbey, the Benedictine Community, the Garden, the Gothic Church to the many stories and people behind them, past and present. While the aim was to enable new visitors to find out more, they also wanted to cater for their local visitors and those with present and past connections. The Kylemore Abbey online shop was designed with a similar look and feel and integrated with the main site.
The many different attractions, functions and priorities had to be considered in this websites design, while still maintaining the desired look and feel to reflect the beauty and peacefulness of the location. A visually-lead approach was adopted by using full-width imagery, responsive galleries and a panelled layout for text and navigation, to achieve a high-end feel. A short video background is used on the homepage, showing snippets of the assorted range of attractions and activities, while enabling visitors to book tickets at all times through a visible but non-intrusive call-to-action button. A monthly updated garden blog, a news and events section and archives of past eras are included for local and past visitors, while a comprehensive inventory of things to do and how to get there cater to new visitors.